Sales and Marketing in Investment Management

Sales and Marketing in Investment ManagementSales and Marketing in Investment ManagementTraditionally, absatzwirtschaft and abverkauf have been more or less an afterthought much of the marketing and sales work was performed by investment professionals. This is no longer the case, however, and firms are increasingly building teams of dedicated marketing and sales professionals.Because sales and marketing professionals are typically required to be fluent in all of the investment products, these positions create a great opportunity to learn about the various investment styles that clients demand. This area is a great career opportunity for those who are interested in asset management but dont want to be the investment decision maker. If your goal is to use sales and marketing as a stepping stone to the investment side, make it a point to network early on with investment professionals and prove yourself at your current job before making it known that you want to make the switch, and w ork toward developing the quantitative skills needed for the investment positions.Below is a broad description of the positions that exist in the institutional marketing and sales segment.Marketing and Sales Manager Marketing and sales managers are responsible for identifying new clients, presenting the firms investment capabilities to new and existing clients, solidifying new relationships and servicing existing clients. As was previously discussed, institutional clients are demanding. The search process for being selected to manage an institutions assets is rigorous and lengthy it could take up to several years. Asset managers make several presentations, and institutions conduct extensive due diligence.Once an investment management firm is hired, the marketing and sales managers serve in a client relationship capacity. In this role, they arrange semi-annual portfolio reviews, prepare presentations and assure that the proper reporting procedures are followed. Furthermore, mana gers work to broaden client relationships by introducing institutions to additional investment products offered by the firm. To do this, sales managers must be constantly aware of their clients needs. They do this by reading current news about their clients and meeting with them on a regular basis. Additionally, sales managers educate themselves on the various products that clients might be interested in. This is where the marketing managers come in after sales managers identify a clients product need, marketing managers determine how best to present the product to the client. Marketing and sales managers are MBA graduates or those with equivalent experience. Increasingly, many of these managers are acquiring CFA degrees as client sophistication has increased.Marketing or Sales AssociateMarketing and sales associates are typically recent college graduates. The positions are quite similar, although they are traditionally segmented by different types of organization.Marketing ass ociates assist in creating portfolio review presentations and in developing promotional presentations for potential new clients. They are traditionally segmented by investment product type such as equity or fixed income.Sales associates assist in answering RFPs (request for proposals) issued by institutions seeking to hire new investment managers. Additionally, associates assist senior client servicing officials in maintaining and expanding client relationships. Sales associates are traditionally segmented by client type public pension funds, corporate pension funds, endowments and foundations. UppersBroad knowledge of all of the investment products in the marketplaceGreat professional atmosphere for people that like the industry, but don?t want to be the investment decision makerLess hierarchical career path than the investment sideMore entry level jobs than the investment sideLots of client interactionDownersDifficult to jump to the investment sideLimited focus on building quan titative skillsRepetitive assignments

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Professional Resume Writer - Post Military Career Search

Professional Resume Writer - Post Military Career SearchProfessional Resume Writer - Post Military Career SearchBy Doris Appelbaum From a military members perspective, a resume is a long list of all the accomplishments, responsibilities, leadership roles, and education received while serving. Writing this for a civilian audience can be a challenge. Considering a professional resume writer could be the difference between getting your foot in the door at your first choice of future professions or not. Here is a testimonial for hiring a resume writer from a retired Army officer. I supplied Doris Appelbaum, a professional resume writer in Milwaukee, Wisconsin, with facts via a toll-free telephone interview it welches quite thought-provoking. She wove my information into a great resume. She was much more objective about my experience than I was. She has done this for a living for 28 years as President of Appelbaums Resume Professionals, Inc., and she knows what types of things recruiters and hiring managers are looking for, especially in this age of unemployment. It is a great marketing piece about me and my hintergrund. Compared to other friends who have a plain Jane version of their resume, Ive gotten a lot more job leads and am a lot closer to landing that next job than they are, too. Qualified professional resume writers also counsel clients about statements that involve soft skills. When reading a profile or summary of qualifications, a hiring manager wants to see the specific skill sets, which generally appear in their summary of qualifications for the job. A recruiter said, Having hired individuals for major corporations, if I didnt see the skills immediately listed, a job hunter would automatically be passed over. There are many excellent writers in this industry, however, some bad ones too. Many times, clients have a hard time discerning what is important to a hiring manager. That is where the experience of a resume writer who has a human resources backgr ound is beneficial. When a military members decides to hire a resume writer, he or she should ask questions about why the individual chose the writing profession, what qualifications he or she possesses, and if the rolle will get a personalized consultation. I have never understood firms that use a form and never contact the client. If the client could bring out the achievements and word it correctly, there would be no need to hire a resume-writing firm Since most resume screeners simply look at the most-current job title and industry, either of those factors is enough to eliminate 99% of the resumes they receive. Therefore, a wordy resume is unlikely to make much, if any, difference at all. Smart job hunters should also seek solutions to the problem of how to get interviews with people who can hire them. A professional resume writer may or may not produce a better resume, but unless the job hunters functions and skills are similar to the ones he or she is applying for, even a resum e written by a professional resume writer will not work. Heres what all professional resume writers should do Provide a free consultation and feedback on a persons existing resume,Give a flat-rate quote that wont change,Conduct a full, personal interview with the applicant,Provide all changes required to make the resume accurate. Job hunters should require that the writer be certified or degreed to do what he or she is doing, have at least 12 years of experience and provide a list of references or testimonials. Its also helpful if the resume professional can point to endorsements from top human-resources managers and/or executives at major corporations. Some of the most expensive resume and outplacement services produce the lowest-quality resumes. When all is said and done, the applicant walks out with a resume, and employers rely on that resume to determine whom to interview. Greg Antonelle, an executive recruiter, has a general aversion to professionally written resumes. As an exa mple of his displeasure, Greg quotes a line from a resume that reads Resourceful, adaptable, self-directed and motivated with the ability to meet and exceed even the most challenging goals. To find someone good, you have to do your homework and interview prospective writers. To begin, ask a writer what his or her background is. The bottom line You want someone who has been a hiring manager, has made hiring decisions or has had a lot of experience working with hiring managers. You also want to hire someone who has a strong overall sense of business, a clear understanding of what you do, excellence with words, and an awareness of the hot points that will attract a hiring manager looking for someone with your credentials. Be wary of anyone who says he or she will write a resume that is guaranteed to get you a job. That isnt what a resume is meant to do. A resume is meant to help you get your foot in the door for interviews. Its up to you to close the deal by acing the interview. A go od resume writer is a ghostwriter, leaving no clues of his or her existence. Doris Appelbaum is Founder and President of Appelbaums Resume Professionals, Inc. She is an international career consultant, resume writer, speaker, and trainer with 25 years of experience. A career columnist for many publications and websites, Doris career history includes career management for colleges, teaching and training, human resources for a government agency, and employment development for Wisconsin Correctional Services. She was an honor graduate from Hofstra University with a BA English/Journalism and an MS Secondary Education. Doris can be reached at (414) 352-5994 - 1-800-619-9777 - dorisaexecpc.com.